The Uttar Pradesh government has introduced a new social media policy, creating new employment opportunities in the digital world. Under this policy, social media influencers can now earn up to Rs 8 lakh per month by promoting the state’s welfare schemes and other initiatives. This initiative will provide job opportunities for the youth and digital creators of the state, while also helping to spread awareness of government schemes to the public more effectively. Throughout this article, you will learn all the details regarding this scheme, including how it works, who can benefit, and how to apply for it.
What’s Special About This Policy?
The Uttar Pradesh government has introduced a new social media policy aimed at promoting government schemes while providing an excellent opportunity for youth and social media influencers to earn up to ₹8 lakh per month. This policy will help influencers earn by promoting government initiatives across popular social media platforms like Facebook, Instagram, Twitter (X), and YouTube. It’s designed to create new job opportunities in the digital space while also spreading awareness about government welfare programs.
Earnings Based on Social Media Platform
Under this policy, influencers will earn money for promoting government schemes. The earnings depend on the platform and the number of followers an influencer has. Here’s how the payments are structured:
X (Twitter), Facebook, and Instagram
- X (Twitter): Maximum ₹5 lakh per month
- Facebook: Maximum ₹4 lakh per month
- Instagram: Maximum ₹3 lakh per month
- Influencers with fewer followers: Maximum ₹2 lakh per month
YouTube
- Videos, Shorts, and Podcasts: Maximum ₹8 lakh per month
- Other Categories: Earnings can range from ₹7 lakh, ₹6 lakh, to ₹4 lakh per month.
Influencers will need to create posts, tweets, videos, and reels that highlight the benefits of various government schemes. These will be managed by a digital agency called ‘V-Form,’ which will handle the payments directly to the influencers.
How Can You Be Part of It?
If you’re a social media influencer and want to benefit from this policy, here’s how you can get involved:
- Determine Your Category: Identify which category your social media account falls under, based on the number of followers or subscribers you have. Your earnings will depend on this category.
- Registration with V-Form: To participate, you must register through the government-designated agency, V-Form. During registration, you’ll need to provide details about your social media accounts, follower count, and the type of content you post.
- Content Uploading: After registration, you will be required to post content like videos, tweets, posts, and reels related to government schemes. The goal is to spread awareness about these schemes and highlight their benefits to the public.
- Increased Earnings with More Followers: As your followers grow, you’ll move up to higher categories, allowing you to earn more. This policy offers great potential for YouTubers, who can earn significant amounts by creating content like videos, shorts, and podcasts.
Impact of the Policy
This new initiative will benefit not only influencers but also the general public. It will ensure that government schemes reach a wider audience, especially in rural areas where people often lack information about these benefits. By using social media influencers, the government aims to deliver this information quickly and effectively.
Fighting with Fake News
A crucial aspect of this policy is its role in stopping fake news. The government has set guidelines for content, and strict action will be taken against any misleading, objectionable, or anti-social posts. It aims to monitor and control fake news, hate messages, and content that could harm social harmony. This will ensure that the information shared on these platforms is reliable and helpful to the public.
With the new policy in place, influencers in Uttar Pradesh can leverage their online presence to earn a steady income while helping spread awareness about government welfare programs.
